Sara by JG was never about fashion. It was about a feeling.

That quiet sense of elegance you catch in the early hours of Florence, when the city is still stretching awake, when light spills on stone, and everything feels timeless for a second.

I wanted to turn that into objects.

Into something a woman could hold in her hands.

Not a statement piece, but a companion. A reflection of who she is, even on the days she doesn’t know what to wear or how she feels. Something that reminds her she’s already enough.

I believe in restraint. In the art of simplicity. In the quiet confidence of those who don’t need to explain themselves.

We work with natural leathers, warm to the touch, that age with you. We choose shapes that serve the body, not trends. And we refine, again and again, until there’s nothing left to remove. Because real luxury, to me, is invisible, it’s in what you don’t see. It’s in how something feels.

Sara by JG is still small, and I hope it stays that way. I don’t dream of fast growth. I dream of intimacy. Of building a world with a few essentials you can trust, wear, and live with. One where everything, from a bag to a table, a scent, a space, is designed to bring calm, clarity, and presence into your life.

With warmth,

Sara