Florence Diary
Mini Guide: Florence Through History
Florence is more than the birthplace of the Renaissance. Behind its marble facades and winding streets lies a city shaped by merchants, guilds, and artisans whose legacy still breathes today. From ...
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How to Care for Your Leather Bag
A leather bag is not just an accessory, it is a companion. With time, it develops a patina that tells your story, but only if it is cared for properly. Just like Florence’s artisans have always kno...
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The Birth of the Bag: From Renaissance Utility to Florentine Luxury
The handbag has not always been the symbol of elegance and desire that we know today. Its origins are far more humble, rooted in function and necessity. To understand how it evolved into a true obj...
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Ever wondered why Florence is the city of leather?
Florence is not just famous for its art, architecture, and Renaissance spirit. Hidden behind the city’s stone walls lies another masterpiece: leather. The bond between Florence and leatherwork is c...
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A Moment in the City – Modern Femininity with Sara by JG
A glimpse of timeless elegance in Florence Step into a quiet moment in Florence with our latest editorial, where vintage bookstalls, fine tailoring, and a classic red satchel meet. Discover the ins...
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Florence Pop-up Preview – A Summer Escape by Sara by JG
Sara by JG Pop-up Preview in Florence – July 2025
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Discover the new Collection of Sara by JG
A first glimpse of the Sara by JG summer collection — where Italian leather, Mediterranean hues, and lemon-inspired details come together.
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