Florence Diary

The Best View in Florence You Shouldn’t Miss

Piazzale Michelangelo offers a complete view of Florence, where history, architecture, and landscape come together naturally. We chose this location for our photoshoot to captur...

Real Leather vs Synthetic: What No One Tells You

For years, we’ve been told the same story: synthetic leather is the “better” choice. More ethical, more sustainable, more modern. It sounds right. But it’s not the full picture. Real leather, espec...

Christmas in Florence - What to do?

A SEASON OF LIGHTS, TRADITION, AND PURE ITALIAN MAGIC There is something truly irresistible about Florence in December.The Renaissance city dresses itself in warm lights, festive scents, and a quie...

Mini Guide: Florence Through History

Florence is more than the birthplace of the Renaissance. Behind its marble facades and winding streets lies a city shaped by merchants, guilds, and artisans whose legacy still breathes today. From ...

How to Take Care of Your Florence Leather Bag - Sara by JG

A leather bag isn’t something you just carry. It becomes part of your routine, your days, your rhythm. It travels with you, softens with you, changes with you. And if you treat it well, it will qui...

The Birth of the Bag: From Renaissance Utility to Florentine Luxury

The handbag has not always been the symbol of elegance and desire that we know today. Its origins are far more humble, rooted in function and necessity. To understand how it evolved into a true obj...

Ever wondered why Florence is the city of leather?

Florence is not just famous for its art, architecture, and Renaissance spirit. Hidden behind the city’s stone walls lies another masterpiece: leather. The bond between Florence and leatherwork is c...

A Moment in the City – Modern Femininity with Sara by JG

A glimpse of timeless elegance in Florence Step into a quiet moment in Florence with our latest editorial, where vintage bookstalls, fine tailoring, and a classic red satchel meet. Discover the ins...

Florence Pop-up Preview – A Summer Escape by Sara by JG

Sara by JG Pop-up Preview in Florence – July 2025

Discover the new Collection of Sara by JG

A first glimpse of the Sara by JG summer collection — where Italian leather, Mediterranean hues, and lemon-inspired details come together.