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Florence Diary
A New Chapter in Florence: Three Vintage-Inspired Bags
Three new silhouettes, one nostalgic mood. Discover the SARA BY JG Vintage Collection, with a closer look at each design and simple ideas for wearing it.
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The Best View in Florence You Shouldn’t Miss
Piazzale Michelangelo offers a complete view of Florence, where history, architecture, and landscape come together naturally. We chose this location for our photoshoot to captur...
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Real Leather vs Synthetic: What No One Tells You
For years, we’ve been told the same story: synthetic leather is the “better” choice. More ethical, more sustainable, more modern. It sounds right. But it’s not the full picture. Real leather, espec...
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Christmas in Florence - What to do?
A Season of Lights, Tradition and Italian Magic There is something special about Florence at Christmas. In December, the Renaissance city takes on a different atmosphere: historic streets glow ...
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Mini Guide: Florence Through History
Florence is more than the birthplace of the Renaissance. Behind its marble facades and winding streets lies a city shaped by merchants, guilds, and artisans whose legacy still breathes today. From ...
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How to Care for a Leather Bag: The Complete Guide
From cleaning and conditioning to proper storage, discover how to care for an Italian leather bag and preserve its softness, color and character over time.
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The Birth of the Bag: From Renaissance Utility to Florentine Luxury
The handbag has not always been the symbol of elegance and desire that we know today. Its origins are far more humble, rooted in function and necessity. To understand how it evolved into a true obj...
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Ever wondered why Florence is the city of leather?
Florence is not just famous for its art, architecture, and Renaissance spirit. Hidden behind the city’s stone walls lies another masterpiece: leather. The bond between Florence and leatherwork is c...
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A Moment in the City – Modern Femininity with Sara by JG
A glimpse of timeless elegance in Florence Step into a quiet moment in Florence with our latest editorial, where vintage bookstalls, fine tailoring, and a classic red satchel meet. Discover the ins...
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Florence Pop-up Preview – A Summer Escape by Sara by JG
Sara by JG Pop-up Preview in Florence – July 2025
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