Florence Pop-up Preview – A Summer Escape by Sara by JG

This July, Sara by JG invites you to experience our very first Pop-Up Event at Atallier Firenze, in the vibrant Santo Spirito district — a neighborhood known for its art, history, lively piazzas, artisan boutiques, cafés, and the true Florentine soul.

Step into a Mediterranean-inspired atmosphere filled with the scent of lemons, warm summer light, and authentic Italian craftsmanship. For the first time ever, you’ll be able to discover and purchase our handbags in person — each piece crafted in real leather and natural materials like raffia, celebrating tradition with a fresh, contemporary twist.

But that’s not all: join our exclusive mini-workshop and try your hand at adding artisan finishes to a bag, guided by our experts.

Expect good music, good vibes, refreshing lemonade, bites to taste, and plenty of smiles.

📍 Atallier Firenze – Santo Spirito district, Florence

📅 12-13 July 2025 — stay tuned!

Follow us on Instagram and TikTok for updates, behind-the-scenes previews, and the official countdown.